Launching a new product is exciting — but let’s be honest, it can also feel like trying to juggle while riding a unicycle. You’ve got brainstorming sessions, market research, design sprints, testing cycles, and about a hundred little moving parts. Most teams try to keep up by jumping between different tools, which is fine…, until something slips through the cracks.
As one of the best project management tools, Lark delivers what others promise. Instead of spreading your work across five different apps, everything — from your very first idea to the final handoff — lives in one connected workspace. No constant app-switching, no missed updates, just a precise, continuous flow.
Laying the groundwork before the work begins with Lark Calendar
The smoothest product launches don’t start with a mad scramble; they start with solid planning. In Lark Calendar, you can set key milestones — concept approval, prototype review, market testing, launch day — and share them with both your internal team and external partners.
For instance, a consumer electronics company might map out the next six months on the Calendar, using one color for internal checkpoints and another for external events like trade shows. That simple visual separation makes it easy for everyone to see what’s coming next.
But here’s the thing — a calendar alone won’t keep your launch on track. That’s why teams often connect milestones to tasks in Base, the no-code workspace for tracking work. In Base, you can map dependencies, assign owners, and even create automated workflow rules. So if a design is marked “ready,” it can automatically move to the testing phase and ping the right people in Messenger — no one’s left guessing what to do next.
Automating the “after-launch” work using Lark Base
Once your product is live, there’s still plenty to do — PR pushes, website updates, customer announcements. Inside Base, you can set rules so that when a product status changes to “launched,” related follow-up tasks are automatically assigned with deadlines.
For instance, if the PR team uses Forms to collect media requests, Base can send an instant Messenger notification to the right person to respond. It’s a simple way to make sure nothing important slips through once the spotlight is on your new product.
Turning big ideas into structured action using Lark Docs
This is where the creative magic happens. Brainstorms turn into sketches, sketches become prototypes, and decisions start flying fast. Lark keeps all these moving parts connected by bringing your discussions, documents, and tasks into the same place.
Picture this: the design team is finalizing a smartwatch concept. Mockups are stored in Docs, feedback is shared in real time during Meetings using Magic Share, and once the design is approved, it’s added to Base with deadlines for engineering. Every decision made in a meeting can be reflected instantly in your project boards — no manual updates, no lost context.
Get approved faster with Lark Approval
We’ve all been there — everything’s ready to go, but the sign-off takes forever. That delay can push an entire launch off schedule. With Lark Approval, requests go directly to the person who needs to make the decision — whether that’s your department head or an external partner.
Say your marketing team has just wrapped up the product brochure. They submit it through Approval, and the decision-maker gets an instant Messenger notification. From there, they can open the linked Doc, approve it on the spot, or leave feedback. Because it all happens on the same platform, there’s no risk of the request disappearing into email limbo.
Keeping multiple teams moving together with Lark Messenger
In most companies, product launches aren’t just about the product team — marketing, sales, logistics, and legal all have their roles to play. Lark Messenger lets you set up dedicated group chats or threads for each function, but keeps them all within one workspace.
A sports equipment brand, for example, might have one chat for production timelines, another for marketing campaigns, and a third with an external distributor. Since you can share Docs, Base tasks, or Calendar invites right inside Messenger, every conversation stays tied to actual work items.
Making sure nothing gets lost along the way with Lark Wiki
Long projects have a bad habit of hiding important information in random chats or outdated folders. Lark Wiki solves this by giving you a searchable, cloud-based knowledge hub.
For a product launch, your Wiki might hold everything from technical specifications and packaging templates to marketing guidelines and lessons learned from past releases. Because Wiki pages can link directly to live Docs, Base records, or Calendar events, your knowledge base isn’t just storage — it’s part of your active workflow.
Running agile check-ins without the hassle using Lark Meetings
Even with the best plans, launches need regular check-ins. Weekly stand-ups or sprint reviews can happen right in Lark Meetings, where teams use Magic Share to pull up Base boards and update them live.
Imagine an e-commerce brand preparing to launch a new apparel line. During Monday’s meeting, the supply chain team updates a Base record to show production is ahead of schedule. Marketing sees it instantly and moves up the campaign launch date, shaving days off the timeline.
Conclusion
From the first brainstorming session to the final handoff, Lark connects every part of the process. Calendar keeps the timeline clear, Base drives the execution, Docs stores and updates your content, Approval keeps sign-offs fast, Wiki holds your shared knowledge, and Messenger ties your communication together.
By keeping it all in one space, you remove the friction that usually slows launches down — no more lost updates, tool overload, or fragmented workflows. The result? You spend less time chasing the process and more time actually delivering. And if you’re looking for something as structured as business process management software but simpler to adopt, Lark delivers that balance — clarity without complexity.
